Search Results - subject:"older consumers"

Marketing to older adults: an updated overview of present knowledge and practice

Moschis, George P. - In: Journal of Consumer Marketing 20 (2003) 6, pp. 516-525

The changing demographics and the aging of the population are affecting the age composition of consumer markets. This, in turn, creates opportunities and challenges for organizations serving consumer markets. This article reviews some corporate challenges and opportunities facing the corporate...

Persistent link: https://www.econbiz.de/10014848350

The food‐shopping experience: a satisfaction survey of older Scottish consumers

Hare, Caroline - In: International Journal of Retail & Distribution Management 31 (2003) 5, pp. 244-255

consumers being disadvantaged. This paper considers the satisfaction levels of older consumers in Scotland, with their food … older population and recognise that not all older consumers can signal their preferences in the marketplace. … sector. The dominance of the food multiples and their growth strategies have been criticised for contributing to some older …

Persistent link: https://www.econbiz.de/10014803072

Regulating ageism in UK advertising: an industry perspective

Carrigan, Marylyn; Szmigin, Isabelle - In: Marketing Intelligence & Planning 21 (2003) 4, pp. 198-204

Demographic trends are suggesting that older people are growing in importance in the population. The advertising industry has been accused of ignoring older people in advertisements, or treating them inappropriately. In order to respond to accusations of ageism within the industry it is...

Persistent link: https://www.econbiz.de/10014945870

An examination of the retail approach‐avoidance behavior of older apparel consumers

Moye, Letecia N.; Giddings, Valerie L. - In: Journal of Fashion Marketing and Management: An … 6 (2002) 3, pp. 259-276

consumers residing in the Southeastern part of the USA. Survey results revealed that older consumers preferred to shop …, inferior products, and poor business practices. No differences were found in the age of older consumers relative to the … differences in age and shopping orientations relative to the importance of retail store attributes. Participants were 208 older …

Persistent link: https://www.econbiz.de/10014867811

Creating customer value in online grocery shopping

Anckar, Bill; Walden, Pirkko; Jelassi, Tawfik - In: International Journal of Retail & Distribution Management 30 (2002) 4, pp. 211-220

This paper argues that there are four different ways in which customer value can be created in electronic grocery shopping, but that the chosen business model will set limits to whether – and to what extent – the firm will be able to offer value‐adding services for consumers. The...

Persistent link: https://www.econbiz.de/10014803017

The food shopping experience of older consumers in Scotland: critical incidents

Hare, Caroline; Kirk, David; Lang, Tim - In: International Journal of Retail & Distribution Management 29 (2001) 1, pp. 25-40

an inability to access food shops disadvantage many. This paper considers the food shopping experiences of older … consumers by identifying, through critical incident technique, positive and negative aspects of the food shopping activity. A …

Persistent link: https://www.econbiz.de/10014802966

A phenomenological investigation of Internet usage among older individuals

Trocchia, Philip J.; Janda, Swinder - In: Journal of Consumer Marketing 17 (2000) 7, pp. 605-616

Older consumers comprise a growing but under‐represented segment of Internet users. However, compared to many younger …

Persistent link: https://www.econbiz.de/10014848247

Understanding the Older Consumer – The Grey Market

Knowles, Patricia A. - In: Journal of Consumer Marketing 17 (2000) 3, pp. 263-272

Persistent link: https://www.econbiz.de/10014849565

Does advertising in the UK need older models?

Szmigin, Isabelle; Carrigan, Marylyn - In: Journal of Product & Brand Management 9 (2000) 2, pp. 128-143

Focuses on the use and role of older people in advertisements in the UK. Investigates the current situation in the UK with regard to the use of older models, and considers the views of advertising executives in relation to which types of products and services are considered appropriate by...

Persistent link: https://www.econbiz.de/10014895681

Consumer education programs for mature consumers

Ben Oumlil, A.; Williams, Alvin J. - In: Journal of Services Marketing 14 (2000) 3, pp. 232-243

Highlights the role of consumer education in enhancing the capacity of mature consumers to navigate the increasingly complex marketplace. Consumer education programs can provide significant benefits, including identification of market information, complaint and consumer redress procedures, and...

Persistent link: https://www.econbiz.de/10014904887