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Search: subject:"omni-channel"
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Subject
All
Multichannel strategy
337
Multikanalvertrieb
337
Einzelhandel
202
Retail trade
200
Beziehungsmarketing
153
Relationship marketing
153
Online retailing
139
Online-Handel
139
Consumer behaviour
133
Konsumentenverhalten
133
Distribution channel
94
Vertriebsweg
94
Electronic Commerce
63
E-commerce
55
Deutschland
51
Lieferkette
51
Supply chain
51
Germany
50
Omni-channel
44
Mehrgleisiger Vertrieb
41
Internet marketing
36
Online-Marketing
36
Customer satisfaction
35
Kundenzufriedenheit
35
Dienstleistungsqualität
34
Marketing management
34
Marketingmanagement
34
Service quality
34
Digitalisierung
32
Omnichannel retailing
31
Omni-channel retailing
29
Omnichannel
27
Digitization
26
Logistics
25
Logistik
25
omni-channel
24
Customer analysis
22
Kundenanalyse
22
USA
22
United States
22
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Online availability
All
Undetermined
283
Free
70
Type of publication
All
Article
356
Book / Working Paper
132
Type of publication (narrower categories)
All
Article in journal
267
Aufsatz in Zeitschrift
267
Aufsatz im Buch
81
Book section
81
Hochschulschrift
40
Thesis
23
Aufsatzsammlung
16
Collection of articles of several authors
15
Graue Literatur
15
Non-commercial literature
15
Sammelwerk
15
Working Paper
12
Arbeitspapier
11
Case study
9
Fallstudie
9
Article
8
Conference paper
7
Konferenzbeitrag
7
Collection of articles written by one author
6
Sammlung
6
Lehrbuch
5
Guidebook
3
Ratgeber
3
Textbook
3
Conference Paper
2
Festschrift
1
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Language
All
English
378
German
106
French
2
Polish
1
Spanish
1
Undetermined
1
Author
All
Hübner, Alexander
10
Wollenburg, Johannes
8
Holzapfel, Andreas
7
Gao, Fei
6
Heinemann, Gerrit
5
Kuhn, Heinrich
5
Kumar, Anuj
5
Rudolph, Thomas
5
Brock, Harald
4
Dirsehan, Taşkın
4
Friege, Christian
4
Jerath, Kinshuk
4
Kotzab, Herbert
4
Netessine, Serguei
4
Piotrowicz, Wojciech
4
Su, Xuanming
4
Swoboda, Bernhard
4
Trenz, Manuel
4
Verhoef, Peter C.
4
Winters, Amelie
4
Wirtz, Bernd W.
4
Alexander, Bethan
3
Brunner, Felix
3
Cheng, T. C. E.
3
Cuthbertson, Richard
3
Gallino, Santiago
3
He, Yi
3
Kannan, P. K.
3
Li, Gang
3
Mosca, Fabrizio
3
Quach, Sara
3
Risberg, Andreas
3
Silva, Susana C.
3
Tayi, Giri Kumar
3
Xu, Qingyun
3
Zielke, Stephan
3
Acquila-Natale, Emiliano
2
Agatz, Niels
2
Akturk, M. Serkan
2
Alvin Ang
2
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Institution
All
Springer Fachmedien Wiesbaden
15
Books on Demand GmbH <Norderstedt>
3
Bundesverband des Deutschen Lederwaren-Einzelhandels
1
Bundesverband des Deutschen Schuheinzelhandels
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Christian-Albrechts-Universität zu Kiel
1
Dgroup
1
Eric Cuvillier <Firma>
1
Experian Marketing Services
1
Institut des Deutschen Textileinzelhandels <Köln>
1
Josef Eul Verlag GmbH
1
Katholische Universität Eichstätt-Ingolstadt
1
Leuphana Universität Lüneburg
1
Peter Lang GmbH
1
RWTH Aachen
1
Shaker Verlag
1
Steinbeis, School of International Business and Entrepreneurship
1
Steinbeis-Hochschule Berlin
1
Steinbeis-Stiftung für Wirtschaftsförderung
1
Symposion Publishing Verlag <Düsseldorf>
1
Technische Universität Braunschweig
1
Universität Augsburg
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
epubli GmbH
1
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Published in...
All
Journal of retailing and consumer services
32
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
SpringerLink / Bücher
14
International journal of production economics
13
International journal of retail and distribution management
12
The international review of retail, distribution and consumer research
11
European journal of operational research : EJOR
10
Journal of business research : JBR
10
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Springer eBook Collection
7
Transportation research / E : an international journal
7
Journal of retailing
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Research
6
Journal of advertising research
5
International journal of physical distribution & logistics management : IJPD & LM
4
Lehrbuch
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Asia Pacific journal of marketing and logistics
3
Developing successful global strategies for marketing luxury brands
3
International journal of electronic commerce : IJEC
3
International journal of retail & distribution management
3
Journal of digital banking
3
Journal of operations management
3
Journal of strategic marketing
3
LogForum : elektroniczne czasopismo naukowe z dziedziny logistyki
3
Marktorientiertes Management
3
Administrative Sciences : open access journal
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Cogent business & management
2
Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
2
Digitale Transformation des Marketing
2
Essentials
2
Faculty & research / Insead : working paper series
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Handel und Internationales Marketing Retailing and International Marketing
2
Harvard business review : HBR
2
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Source
All
ECONIS (ZBW)
475
EconStor
11
RePEc
1
Other ZBW resources
1
Showing
61
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488
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61
Digital Marketing in the Automotive Electronics Industry : Redefining Customer Experience through Digital Customer Engagement
Schneider, Uli
(
ed.
);
Hoika, Jürgen
(
ed.
)
-
2023
approaches such as
omni-channel
marketing, and target driven performance marketing into practical and actionable approaches in …
Persistent link: https://www.econbiz.de/10014289545
Saved in:
62
Omni-channel
marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
63
E-grocery logistics : exploring the gap between research and practice
Seghezzi, Arianna
;
Mangiaracina, Riccardo
;
Tumino, Angela
- In:
The international journal of logistics management
34
(
2023
)
6
,
pp. 1675-1699
Persistent link: https://www.econbiz.de/10014484438
Saved in:
64
Dual-channel supply chain coordination under risk aversion and fairness concerns
Xue, Lin
;
Wang, Kangzhou
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
6
,
pp. 3289-3307
Persistent link: https://www.econbiz.de/10014340907
Saved in:
65
Channel competition in
omni-channel
supply chain considering social media advertising
Wang, Yan
;
Mei, Shue
;
Xu, Ruize
;
Yang, Donghui
;
Zhong, …
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
6
,
pp. 3354-3366
Persistent link: https://www.econbiz.de/10014340947
Saved in:
66
Multichannel design and pricing in vertically differentiated expert service markets
Du, Shaofu
;
Peng, Xuefeng
;
Nie, Tengfei
;
Zhu, Yangguang
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
7
,
pp. 3787-3813
Persistent link: https://www.econbiz.de/10014341047
Saved in:
67
Omnichannel expansion for traditional retailers : considering consumers' privacy concerns
Song, Zhiyuan
;
Cheng, Jinshi
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
7
,
pp. 3997-4010
Persistent link: https://www.econbiz.de/10014341098
Saved in:
68
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
69
Omnichannel retailing : exploring future research avenues in retail marketing and distribution management
Sharma, Neha
;
Dutta, Nirankush
- In:
International journal of retail and distribution management
51
(
2023
)
7
,
pp. 894-919
Persistent link: https://www.econbiz.de/10014315177
Saved in:
70
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
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