Omnichannel expansion for traditional retailers : considering consumers' privacy concerns
Year of publication: |
2023
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Authors: | Song, Zhiyuan ; Cheng, Jinshi |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 44.2023, 7, p. 3997-4010
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Subject: | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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