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Search: subject:"online/offline shopping preference"
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Consumer behaviour
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brand-related UGC
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Cheong, Hyuk Jun
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Journal of promotion management : innovations in planning and applied research
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Purchase situations and information-seeking in brand-related user-generated content
Cheong, Hyuk Jun
;
Mohammed-Baksh, Sufyan
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 740-764
Persistent link: https://www.econbiz.de/10012549627
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