Purchase situations and information-seeking in brand-related user-generated content
Year of publication: |
2021
|
---|---|
Authors: | Cheong, Hyuk Jun ; Mohammed-Baksh, Sufyan |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 27.2021, 5, p. 740-764
|
Subject: | brand-related UGC | consumer behavior | FCB grid | hedonic/utilitarian consumer attitude | online/offline shopping preference | pre-purchase information seeking | product categories | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information | Online-Handel | Online retailing |
-
Kripesh, Ananth Srinivasan, (2020)
-
Consumers' perception on online shopping of clothing in Kathmandu Valley
Sah, Jyoti, (2023)
-
Product information websites : are they good for consumers?
Markopoulos, Panos M., (2016)
- More ...
-
Cheong, Hyuk Jun, (2019)
-
U.S. and Korean consumers : a cross-cultural examination of product information-seeking and -giving
Cheong, Hyuk Jun, (2020)
-
Cheong, Hyuk Jun, (2019)
- More ...