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Search: subject:"online community engagement"
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Journal of promotion management : innovations in planning and applied research
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Exploring the role of social media communications in the success of professional sports leagues : an emerging market perspective
Trivedi, Jay
;
Soni, Sigma
;
Kishore, Amit
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 306-331
Persistent link: https://www.econbiz.de/10012423615
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2
Engagement in online communities : implications for consumer price perceptions
Long Thang Van Nguyen
;
Conduit, Jodie
;
Lu, Vinh Nhat
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 241-260
Persistent link: https://www.econbiz.de/10011591960
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