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Over-the-counter drug consumption : how consumers deviate from label instructions
Tian, Min
;
Kaufman, David W.
;
Shiffman, Saul
;
Arora, Neeraj
- In:
Journal of marketing research
61
(
2024
)
3
,
pp. 430-450
Persistent link: https://www.econbiz.de/10014584218
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