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Search: subject:"online engagement"
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Internet marketing
24
Online-Marketing
24
Social Web
24
Social web
24
Consumer behaviour
21
Konsumentenverhalten
21
online engagement
17
Online engagement
10
Online retailing
9
Online-Handel
9
Beziehungsmarketing
8
Relationship marketing
8
E-commerce
6
Electronic Commerce
6
Coronavirus
5
Online Engagement
5
social media
5
COVID-19
4
Internet
4
Brand management
3
Epidemic
3
Epidemie
3
Hotel industry
3
Hotellerie
3
Markenführung
3
Social network
3
Soziales Netzwerk
3
Viral marketing
3
Virales Marketing
3
Benefits
2
Brand image
2
Co-creation
2
Corporate reputation
2
Customer engagement behaviour
2
Customer integration
2
Customer satisfaction
2
Customer-to-customer interaction
2
E-Learning
2
E-learning
2
Einzelhandel
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Undetermined
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Article
36
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31
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research-article
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English
36
Author
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Batt, Verena
2
Braun, Corina
2
Bruhn, Manfred
2
Chiu, Yu-Ping
2
Gupta, Manish
2
Hadwich, Karsten
2
Kim, Min-Seong
2
Li, Chunhong
2
Liu, Xianwei
2
Arya, Vikas
1
Baek, Jiye
1
Baird, Cory
1
Bar-Gill, Sagit
1
Behl, Aastha
1
Behl, Abhishek
1
Beukeboom, Camiel J.
1
Chaichi, Kamelia
1
Chen, Chiao-Chieh
1
Chen, Weiping
1
Dijkmans, Corné
1
Eak, Arathai Din
1
Ghasemkhani, Hossein
1
Gosselt, Jordy F.
1
Guo, Xiaolong
1
Gupta, Manali
1
Gómez-Suárez, Mónica
1
Ha, Young
1
Han, Meini
1
Han, Xu
1
Hsien, Ooi Li
1
Huah, Goh Lay
1
Im, Hyunjoo
1
Ivanov, Anton
1
Jebarajakirthy, Charles
1
Jong, Menno D. T. de
1
Kane, Gerald C.
1
Kaur, Harsandaldeep
1
Kaur, Manpreet
1
Kerkhof, Peter
1
Kim, Jihye
1
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Journal of global information management
3
Journal of management information systems : JMIS
3
Journal of hospitality marketing & management
2
Tourism management : research, policies, practice
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
International Journal of E-Planning Research (IJEPR)
1
International Journal of Online Pedagogy and Course Design (IJOPCD)
1
International journal of business and globalisation : IJBG
1
International journal of economics and business research : IJEBR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of manpower
1
Journal of Consumer Marketing
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of nonprofit & public sector marketing
1
Journal of organizational computing and electronic commerce
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
MIS quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Online Information Review
1
Public management review
1
South Asian journal of management : SAJM
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
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ECONIS (ZBW)
32
Other ZBW resources
4
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36
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1
Effect of technostress on academic productivity : e-engagement through persuasive communication
Sethi, Deepa
;
Pereira, Vijay
;
Arya, Vikas
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012799485
Saved in:
2
Paradigm shift in the education sector amidst COVID-19 to improve
online
engagement
: opportunities and challenges
Mehla, Lakshay
;
Sheorey, Pratima Amol
;
Tiwari, Aviral Kumar
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012799487
Saved in:
3
Competition and cognition in the market for online news
Ray, Abhishek
;
Ghasemkhani, Hossein
;
Martinelli, Cesar
- In:
Journal of management information systems : JMIS
41
(
2024
)
2
,
pp. 367-393
Persistent link: https://www.econbiz.de/10014583043
Saved in:
4
Government crisis messaging on social media, citizen
online
engagement
and compliance with policies
Han, Xu
;
Baird, Cory
- In:
Public management review
26
(
2024
)
3
,
pp. 613-634
Persistent link: https://www.econbiz.de/10014549138
Saved in:
5
A novel approach to consumer loyalty : a case study of hospitality service organisations among generations X and Y
Mei Kei Leong
;
Chaichi, Kamelia
- In:
International journal of economics and business …
27
(
2024
)
2
,
pp. 269-293
Persistent link: https://www.econbiz.de/10015063264
Saved in:
6
How does
online
engagement
drive consumers' webrooming intention? : a moderated-mediation approach
Shankar, Amit
;
Yadav, Rambalak
;
Gupta, Manish
; …
- In:
Journal of global information management
29
(
2021
)
6
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012614517
Saved in:
7
Advertising content and
online
engagement
on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
8
Does ethnic affinity affect consumers' posting behavior? : evidence from face recognition and difference-in-differences design
Li, Chunhong
;
Yu, Yiqing
;
Law, Chun Hung Roberts
;
Liu, …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 224-241
Persistent link: https://www.econbiz.de/10013545836
Saved in:
9
The power of culture : how it shapes tourists'
online
engagement
with destinations
Yin, Jie
;
Qu, Xingqin
;
Ni, Yensen
- In:
Journal of travel and tourism marketing
40
(
2023
)
3
,
pp. 242-259
Persistent link: https://www.econbiz.de/10014369785
Saved in:
10
The impact of company-generated posts with crisis-related content on
online
engagement
behavior
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
Saved in:
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