The impact of company-generated posts with crisis-related content on online engagement behavior
Year of publication: |
2023
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Authors: | Kleer, Nicola ; Kunz, Reinhard |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 164.2023, p. 1-14
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Subject: | Content analysis | COVID-19 | Crisis communication | Online engagement | Pandemic | Social media | Social Web | Social web | Coronavirus | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Öffentlichkeitsarbeit | Public relations | Krisenmanagement | Crisis management | Epidemie | Epidemic | Bibliometrie | Bibliometrics | Online-Handel | Online retailing |
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