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Search: subject:"operations and marketing interface"
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operations and marketing interface
2
Beziehungsmarketing
1
Consumer behaviour
1
Konsumentenverhalten
1
Kundenbindungsprogramm
1
Loyalty program
1
Preismanagement
1
Pricing strategy
1
Relationship marketing
1
Revenue management
1
Revenue-Management
1
behavioral operations
1
compensation contract
1
fairness
1
loyalty (reward) programs
1
premium status
1
pricing
1
quantal response equilibrium
1
revenue management
1
sales effort
1
strategic consumer behavior
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Chen, Kay-Yut
1
Chun, So Yeon
1
Li, Shan
1
Ovchinnikov, Anton
1
Ying, Rong
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
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The behavioral promise and pitfalls in compensating store managers
Li, Shan
;
Chen, Kay-Yut
;
Ying, Rong
- In:
Management science : journal of the Institute for …
66
(
2020
)
10
,
pp. 4899-4919
Persistent link: https://www.econbiz.de/10012305314
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2
Strategic consumers, revenue management, and the design of loyalty programs
Chun, So Yeon
;
Ovchinnikov, Anton
- In:
Management science : journal of the Institute for …
65
(
2019
)
9
,
pp. 3969-3987
Persistent link: https://www.econbiz.de/10012118531
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