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Search: subject:"out-group derogation"
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Walk in someone else's shoes : fan group behavior and rivalry in sport and athletic footwear brands
Havard, Cody T.
;
Reams, Lamar
;
Hutchinson, Michael
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 17-33
Persistent link: https://www.econbiz.de/10014364886
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"Our" brand's failure leads to "their" product derogation
Chae, Boyoun
;
Dahl, Darren W.
;
Zhu, Rui Juliet
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 466-472
Persistent link: https://www.econbiz.de/10011789702
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