Walk in someone else's shoes : fan group behavior and rivalry in sport and athletic footwear brands
Year of publication: |
2023
|
---|---|
Authors: | Havard, Cody T. ; Reams, Lamar ; Hutchinson, Michael |
Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 21.2023, 1, p. 17-33
|
Subject: | consumer behavior | consumer perception | group behavior | out-group derogation | rivalry |
-
Groups discipline resource use under scarcity
Diekert, Florian, (2022)
-
Groups and socially responsible production : an experiment with farmers
Vecchi, Martina, (2022)
-
Joint vs. Individual performance in a dynamic choice problem
Miller, Logan, (2023)
- More ...
-
Havard, Cody T., (2014)
-
Losing the core sport product : marketing amidst uncertainty in college athletics
Hutchinson, Michael, (2016)
-
Points of attachment and sponsorship outcomes in an individual sport
Reams, Lamar, (2015)
- More ...