Martínez, Patricia - In: International Journal of Contemporary Hospitality Management 27 (2015) 5, pp. 896-917
trust, green satisfaction and green overall image, and to examine the relationships between these variables. At present … overall image has positive direct effects on green trust, green satisfaction and green loyalty. At the same time, they reveal … satisfaction as mediating variables of green overall image and green loyalty, this study recognizes the need for in-depth research …