Customer loyalty : exploring its antecedents from a green marketing perspective
Patricia Martínez
| Year of publication: |
2015
|
|---|---|
| Authors: | Martínez, Patricia |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 27.2015, 5, p. 896-917
|
| Subject: | Sustainability | Customer loyalty | Customer satisfaction | Green marketing | Hospitality | Green loyalty | Green overall image | Hierarchy of effects model | Green satisfaction | Green trust | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Öko-Marketing | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Nachhaltige Entwicklung | Sustainable development |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011408130