Yang, Sha; Zhao, Yi; Dhar, Ravi - In: Marketing Science 29 (2010) 3, pp. 525-539
Panel survey data have been gaining importance in marketing. However, one challenge of estimating econometric models … based on panel survey data is how to account for underreporting; that is, respondents do not report behavioral incidences … two advantages. First, it offers a model-based approach to remove the underreporting bias in panel survey data and …