A longitudinal examination of customer commitment and loyalty
Year of publication: |
2014
|
---|---|
Authors: | Lariviere, Bart ; Keiningham, Timothy ; Cooil, Bruce ; Aksoy, Lerzan ; Malthouse, Edward C. |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 25.2014, 1, p. 75-100
|
Subject: | Customer loyalty | Financial services | Longitudinal | Customer commitment | Panel survey data | Segmentation methods | Panel | Panel study | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Finanzdienstleistung |
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