Günther, Martin; Vossebein, Ulrich; Wildner, Raimund - 2022
. Institutional Panels -- 6. Panels for Media Markets -- 7. Special Panels -- 8. Product and Period Description -- 9. Shops and … data is being consulted in more and more industries. This book shows students and practitioners how to use panels to … conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media …