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Nostalgia decreases green consumption: The mediating role of
past
orientation
Wang, Xuehua
;
Chao, Chen-Ho
- In:
BRQ Business Research Quarterly
23
(
2020
)
4
,
pp. 270-284
preference for green products compared with low-nostalgia consumers. This effect is mediated by
past
orientation
, such that high …
Persistent link: https://www.econbiz.de/10013327702
Saved in:
2
Nostalgia decreases green consumption : the mediating role of
past
orientation
Wang, Xuehua
;
Chao, Chen-Ho
- In:
Business research quarterly : BRQ
23
(
2020
)
4
,
pp. 270-284
preference for green products compared with low-nostalgia consumers. This effect is mediated by
past
orientation
, such that high …
Persistent link: https://www.econbiz.de/10012313100
Saved in:
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