Nostalgia decreases green consumption : the mediating role of past orientation
Year of publication: |
2020
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Authors: | Wang, Xuehua ; Chao, Chen-Ho |
Published in: |
Business research quarterly : BRQ. - London : Sage Publishing, ISSN 2340-9444, ZDB-ID 2772827-4. - Vol. 23.2020, 4, p. 270-284
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Subject: | Nostalgia | green consumption | past orientation | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1177/2340944420966867 [DOI] hdl:10419/261885 [Handle] |
Classification: | M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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