Search Results - subject:"perceived efficacy"

Creating persuasive health messages on social media : effects of humor and perceived efficacy on health attitudes and intentions

Wang, Tianjiao; Pavelko, Rachelle - In: Health marketing quarterly 40 (2023) 3, pp. 326-346

Persistent link: https://www.econbiz.de/10014333920

What drives Muslims to boycott French brands? : the moderating role of brand judgement and counterargument

Salma, Shofiya Yusri; Aji, Hendy Mustiko - In: Journal of Islamic marketing 14 (2023) 5, pp. 1346-1368

Persistent link: https://www.econbiz.de/10014314547

"I doubt it works!" : the negative impacts of anthropomorphizing healthcare products

Chang, Chun-Tuan; Lee, Hsiao-Ching; Lee, Yu-kang; Wang, … - In: Journal of business research : JBR 164 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014304088

Social media advertising through private messages and public feeds : a congruency effect between communication channels and advertising appeals

Zeng, Fue; Wang, Ruijuan; Li, Stella Yiyan; Qu, Zhe - In: Information & management : the internat. journal of … 59 (2022) 4, pp. 1-16

Persistent link: https://www.econbiz.de/10013271893

Facial expressions of beneficiaries and donation intentions of potential donors : effects of the number of beneficiaries in charity advertising

Li, Meng-Ran; Yin, Cheng-Yue - In: Journal of retailing and consumer services 66 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013209665

Cultural transmission with incomplete information: Parental perceived efficacy and group misrepresentation

Della Lena, Sebastiano; Panebianco, Fabrizio - 2019

This paper introduces incomplete information in the standard model of cultural transmission (Bisin and Verdier, 2001). We allow parents to ignore own group size and the efficiency of their cultural transmission technology, while receiving a feedback from their children. Using the selfconfirming...

Persistent link: https://www.econbiz.de/10012059371