What drives Muslims to boycott French brands? : the moderating role of brand judgement and counterargument
Year of publication: |
2023
|
---|---|
Authors: | Salma, Shofiya Yusri ; Aji, Hendy Mustiko |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 14.2023, 5, p. 1346-1368
|
Subject: | Boycott | Brand judgment | Consumer animosity | French brands | Perceived efficacy | Subjective norm | Markenführung | Brand management | Frankreich | France | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Konsumentenboykott | Consumer boycott | Markenartikel | Brand | Herkunftsbezeichnung | Designation of origin |
-
Prepurchase determinants of brand avoidance : the moderating role of country-of-origin familiarity
Khan, Muhammad Asif, (2014)
-
Modeling the effects of an international crisis on brand equity
Maher, Amro A., (2014)
-
Xie, Jiali, (2024)
- More ...
-
Aji, Hendy Mustiko, (2020)
-
The effects of subjective norm and knowledge about riba on intention to use e-money in Indonesia
Aji, Hendy Mustiko, (2020)
-
Aji, Hendy Mustiko, (2020)
- More ...