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Search: subject:"perceived homophily"
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ECONIS (ZBW)
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Social media "stars" vs "the ordinary" me : influencer marketing and the role of self-discrepancies,
perceived
homophily
, authenticity, self-acceptance and mindfulness
Shehzala
;
Jaiswal, Anand Kumar
;
Vemireddy, Vidya
; …
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 590-631
Persistent link: https://www.econbiz.de/10014482724
Saved in:
2
Explaining purchase intent via expressed reasons to follow an influencer,
perceived
homophily
, and perceived authenticity
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 368-383
Persistent link: https://www.econbiz.de/10014234104
Saved in:
3
What drives me there? : the interplay of socio-psychological gratification and consumer values in social media brand engagement
Osei-Frimpong, Kofi
;
McLean, Graeme J.
;
Islam, Nazrul
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 288-307
Persistent link: https://www.econbiz.de/10013271400
Saved in:
4
Negative eWOM on social media : role of individual, contextual and social determinants
Sharma, Isha
;
Jain, Kokil
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 377-398
Persistent link: https://www.econbiz.de/10012512664
Saved in:
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