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Search: subject:"perceptual fluency"
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Consumer behaviour
4
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Perceptual fluency
3
Perception
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Prospect Theory
2
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2
Wahrnehmung
2
perceptual fluency
2
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1
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Online retailing
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Online-Handel
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Packaging
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Perceived variety
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Tourism
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Verpackung
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Visual complexity
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Visual crowding
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Visualisierung
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Baack, Daniel W.
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Chang, Chia-Jung
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Chiu, Yi-Heng
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Kahn, Barbara E.
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Lee, Sangwon
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Asia Pacific journal of marketing and logistics
1
International journal of advertising : the review of marketing communications
1
International journal of economic research
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Journal of promotion management : JPM
1
Journal of retailing
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ECONIS (ZBW)
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1
Effect of visual crowding in packaging on consumers' buying intention
Xu, Zhifen
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 293-314
Persistent link: https://www.econbiz.de/10014486713
Saved in:
2
The effect of price fluency and duration framing in price advertisements
Park, Kikyoung
;
Ryu, Gangseog
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012200286
Saved in:
3
The effect of
perceptual
fluency
and self-confidence on the frames of tourism decisions
Chen, Vivian Yi-Ju
;
Chang, Chia-Jung
;
Chiu, Yi-Heng
- In:
International journal of economic research
15
(
2018
)
2
,
pp. 315-320
Persistent link: https://www.econbiz.de/10011992641
Saved in:
4
Using visual design to improve customer perceptions of online assortments
Kahn, Barbara E.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10011704679
Saved in:
5
Meaning or sound? : the effects of brand name fluency on brand recall and willingness to buy
Lee, Sangwon
;
Baack, Daniel W.
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 521-536
Persistent link: https://www.econbiz.de/10010467280
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