Nguyen, Minh T. T.; Emberger‐Klein, Agnes; Menrad, Klaus - In: International Journal of Consumer Studies 46 (2021) 3, pp. 744-762
responses, as well as subsequent dietary outcomes. Overall, personalized price promotion performs better than the untargeted …As an emerging marketing tool that targets shoppers individually based on their purchase histories, personalized price … price promotion as a healthy eating intervention and sets the groundwork for developing and evaluating this instrument. …