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Search: subject:"persuasion resistance"
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Consumer behaviour
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persuasion resistance
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Cho, Yong-Suk
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Journal of promotion management : JPM
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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Framing corporate social responsibility for a controversial product
Lee, Sang Yeal
;
Lee, Ji Young
;
Cho, Yong-Suk
- In:
Journal of travel and tourism marketing
35
(
2018
)
8
,
pp. 988-999
Persistent link: https://www.econbiz.de/10011941806
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2
An investigation of consumers' responses to comparative "attack" ads
Vijayalakshmi, Akshaya
;
Muehling, Darrel D.
;
Laczniak, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 760-775
Persistent link: https://www.econbiz.de/10011433654
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