Framing corporate social responsibility for a controversial product
Sang Yeal Lee, Ji Young Lee and Yong-Suk Cho
| Year of publication: |
November 2018
|
|---|---|
| Authors: | Lee, Sang Yeal ; Lee, Ji Young ; Cho, Yong-Suk |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 35.2018, 8, p. 988-999
|
| Subject: | Casino | hospitality marketing | controversial product | corporate social responsibility (CSR) | issue importance | persuasive intent | persuasion knowledge | moderated mediation | persuasion resistance | Konsumentenverhalten | Consumer behaviour | Öffentlichkeitsarbeit | Public relations | USA | United States | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2018.1468852 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011941806