Batool, Shahina; Panezai, Babrak Ali; Baloch, Ghulam Jan; … - In: International Journal of Ethics and Systems 39 (2022) 1, pp. 54-80
Purpose The purpose of this paper is to determine empirically the effect of customer perceived ethicality (CPE) on customer loyalty (CL) and further the authors ascertained if customer trust (CT), customer affective commitment (CAC) and customer perceived quality (CPQ) acted as mediating...