Eggers, JP; Grajek, Michal; Kretschmer, Tobias - European School of Management and Technology (ESMT) - 2011
We study how two distinct types of pre-entry experience – core technological experience and market-based complementary … experience and the preferences of heterogeneous consumer segments. Specifically, we suggest that firms with pre-entry experience … early the firm must enter early to benefit. Conversely, firms with pre-entry experience in the focal market will attract a …