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Search: subject:"prelaunch expectations"
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The journal of product innovation management : an international publication of the Product Development & Management Association
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The effect of temporal variation of
prelaunch
expectations
on stock market response in the motion picture industry
Kim, Junhee
;
Song, Reo
;
Kang, Wooseong
- In:
The journal of product innovation management : an …
39
(
2022
)
4
,
pp. 515-533
Persistent link: https://www.econbiz.de/10013332989
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