The effect of temporal variation of prelaunch expectations on stock market response in the motion picture industry
Year of publication: |
2022
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Authors: | Kim, Junhee ; Song, Reo ; Kang, Wooseong |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Wiley-Blackwell, ISSN 1540-5885, ZDB-ID 2012544-6. - Vol. 39.2022, 4, p. 515-533
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Subject: | event study | movies | postlaunch firm value | prelaunch expectations | Filmwirtschaft | Film industry | Börsenkurs | Share price | Ereignisstudie | Event study | Unternehmenswert | Firm value | Aktienmarkt | Stock market | Ankündigungseffekt | Announcement effect |
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