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The effects of pressure and self-assurance nudges on product purchases and returns in online retailing : evidence from a randomized field experiment
Ghose, Anindya
;
Lee, Heeseung Andrew
;
Nam, Kihwan
;
Oh, …
- In:
Journal of marketing research
61
(
2024
)
3
,
pp. 517-535
Persistent link: https://www.econbiz.de/10014584395
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