//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"probability markers"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising
2
Advertising effects
2
Werbewirkung
2
Werbung
2
advertising
2
probability markers
2
Consumer behaviour
1
Creativity
1
Experiment
1
Gender
1
Geschlecht
1
Konsumentenverhalten
1
Kreativität
1
Nostalgia
1
behavioral intentions
1
effectiveness
1
gender
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Bušljeta Banks, Ivana
1
Dens, Nathalie
1
Langaro, Daniela
1
Loureiro, Sandra Maria Correia
1
Master, Miguel Lobato Contreiras
1
Pelsmacker, Patrick de
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of nostalgia and
probability
markers
on the effectiveness of advertising creative strategies
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
Saved in:
2
The influence of gender on the effectiveness of
probability
markers
in advertising
Bušljeta Banks, Ivana
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 682-705
Persistent link: https://www.econbiz.de/10011585285
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->