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Agribusiness
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Demand and Price Analysis
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advertising
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orange juice
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probability to purchase
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Fairchild, Gary F.
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Lee, Jonq-Ying
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Florida Department of Citrus
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Measures of advertising success and the probability of purchase: the orange-juice example
Lee, Jonq-Ying
;
Fairchild, Gary F.
-
Florida Department of Citrus
-
1991
Persistent link: https://www.econbiz.de/10005026776
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