Choi, Nak Hwan; Jung, Jae Min; Oyunbileg, Tamir; Yang, … - In: European Journal of Marketing 50 (2016) 1/2, pp. 78-99
of the product attribute type on product evaluation. Design/methodology/approach – Drawing on the literature on goals …), the impact of product attribute type on product evaluations is primarily driven by the emotional arousal levels and that … failure of goal pursuit, the impact of product attribute type is determined not only by the emotional arousal levels but also …