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Search: subject:"product knowledge"
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Subject
All
Product information
851
Produktinformation
850
Consumer behaviour
538
Konsumentenverhalten
537
Online retailing
121
Online-Handel
121
Product labelling
111
Warenkennzeichnung
111
Viral marketing
102
Virales Marketing
102
Information behaviour
93
Informationsverhalten
93
Theorie
93
Theory
93
Internet marketing
89
Online-Marketing
89
Lebensmittel
87
Food
84
USA
83
United States
83
Product quality
76
Produktqualität
76
Eating habit
58
Ernährungsverhalten
58
Brand image
49
Markenimage
49
Electronic Commerce
47
E-commerce
46
Advertising effects
45
Experiment
45
Verbraucherschutz
45
Werbewirkung
45
Deutschland
43
Kaufentscheidung
43
Social Web
43
Social web
43
Consumer protection
42
Ernährung
41
Germany
41
Nutrition
41
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Online availability
All
Undetermined
236
Free
187
Type of publication
All
Article
662
Book / Working Paper
252
Other
1
Type of publication (narrower categories)
All
Article in journal
586
Aufsatz in Zeitschrift
586
Graue Literatur
91
Non-commercial literature
91
Aufsatz im Buch
60
Book section
60
Working Paper
59
Arbeitspapier
58
Hochschulschrift
54
Thesis
39
Collection of articles of several authors
13
Sammelwerk
13
Collection of articles written by one author
8
Sammlung
8
research-article
8
Case study
6
Fallstudie
6
Amtliche Publikation
2
Amtsdruckschrift
2
Aufsatzsammlung
2
Bibliografie enthalten
2
Bibliography included
2
Conference paper
2
Government document
2
Interview
2
Konferenzbeitrag
2
review-article
2
Conference proceedings
1
Glossar enthalten
1
Glossary included
1
Konferenzschrift
1
Lehrbuch
1
Textbook
1
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Language
All
English
808
German
91
Undetermined
13
French
4
Author
All
Burton, Scot
13
Jin, Ginger Zhe
9
Groenen, Patrick J. F.
8
Grunert, Klaus G.
8
Howlett, Elizabeth
8
Kagie, Martijn
8
Shavell, Steven
7
Chesnes, Matthew
6
Gabaix, Xavier
6
Hitt, Lorin M.
6
Berry, Christopher
5
Cawley, John H.
5
Daysal, N. Meltem
5
Kees, Jeremy
5
Loginova, Oksana
5
Newell, Richard G.
5
Orsini, Chiara
5
Viswanathan, Madhu
5
Wezel, Michiel van
5
Xiao, Mo
5
Fraser, Iain M.
4
Herstatt, Cornelius
4
Ishihara, Masakazu
4
Li, Xinxin
4
Newman, Christopher L.
4
Polinsky, Alan Mitchell
4
Susskind, Alex
4
Waldfogel, Joel
4
Wellner, Konstantin
4
Willage, Barton
4
Andrews, J. Craig
3
Balcombe, Kelvin G.
3
Boztuğ, Yasemin
3
Briers, Barbara
3
Chandon, Pierre
3
Chatterjee, Chirantan
3
Cui, Geng
3
Elste, Rainer
3
Forsythe, Sandra
3
Granlund, David
3
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Institution
All
National Bureau of Economic Research
9
Economics Department, University of Missouri
2
Europäische Kommission / Statistisches Amt
2
Universität Stuttgart
2
Berliner Wissenschafts-Verlag
1
Consumer Research Institute, inc.
1
Deutsches Institut für Normung
1
Dipartimento di Management, Università Ca' Foscari Venezia
1
Eidgenössisches Büro für Konsumentenfragen
1
Eric Cuvillier <Firma>
1
European Centre of Tort and Insurance Law
1
European Society for Agricultural and Food Ethics
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Europäische Kommission / Generaldirektion Gesundheit und Lebensmittelsicherheit / Directorate B - Health Systems, Medical Products and Innovation / Unit B5 - Medicines: Policy, Authorisation and Monitoring
1
Europäische Kommission / Generaldirektion Maritime Angelegenheiten und Fischerei
1
FernUniversität in Hagen
1
Frankreich / Section de l'Environnement
1
IGI Global
1
Institut für Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
1
International Institute of Social and Economic Sciences
1
Kanada / Government
1
Organisation for Economic Co-operation and Development
1
Technische Universität Hamburg
1
Universität Kaiserslautern
1
Universität St. Gallen
1
Universität Stuttgart / Institut für Arbeitswissenschaft und Technologiemanagement
1
Verlag Dr. Kovač
1
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
1
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Published in...
All
Journal of business research : JBR
26
Psychology & marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of consumer behaviour : an international research review
13
Food policy : economics planning and politics of food and agriculture
12
Information systems research : ISR
12
International journal of consumer studies
12
Journal of retailing and consumer services
12
Working paper / National Bureau of Economic Research, Inc.
11
Journal of marketing research : JMR
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of food products marketing
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
NBER working paper series
9
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
NBER Working Paper
8
International journal of hospitality management
7
Journal of institutional and theoretical economics : JITE
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing communications
7
Marketing letters : a journal of research in marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of internet commerce
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
ERIM report series research in management
5
German journal of agricultural economics : GJAE
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of marketing management : MM
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The international review of retail, distribution and consumer research
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
4
European journal of marketing : EJM
4
Information systems for economics in transition : papers presented at the International Conference ISET-IC, March 4 - 7, 1996, Ghaziabad, India
4
International journal of electronic commerce : IJEC
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
more ...
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Source
All
ECONIS (ZBW)
890
RePEc
12
Other ZBW resources
11
BASE
1
EconStor
1
Showing
81
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915
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81
Information-disclosing strategies of third-party sellers on retail platforms
Duan, Yongrui
;
Ruan, Xiaoman
;
Chen, Chen
- In:
Managerial and decision economics : MDE ; the …
43
(
2022
)
3
,
pp. 718-730
Persistent link: https://www.econbiz.de/10013166253
Saved in:
82
Advance selling programs : when to introduce and what to inform consumers
Ding, Yucheng
;
Zhang, Tianle
- In:
Managerial and decision economics : MDE ; the …
43
(
2022
)
3
,
pp. 779-790
Persistent link: https://www.econbiz.de/10013166320
Saved in:
83
The importance of being earnest : mandatory vs. voluntary disclosure of incentives for online product reviews
Cui, Geng
;
Chung, Yuho
;
Peng, Ling
;
Zheng, Wanyi
- In:
Journal of business research : JBR
141
(
2022
),
pp. 633-645
Persistent link: https://www.econbiz.de/10013168006
Saved in:
84
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
Saved in:
85
A moderating role of halal brand awareness to purchase decision making
Rachmawati, Erny
;
Suliyanto
;
Suroso, Agus
- In:
Journal of Islamic marketing
13
(
2022
)
2
,
pp. 542-563
Persistent link: https://www.econbiz.de/10012797468
Saved in:
86
Educational campaigns for product labels : evidence from on-shelf nutritional labeling
Bollinger, Bryan
;
Liebman, Eli
;
Hammond, David
;
Hobin, Erin
- In:
Journal of marketing research
59
(
2022
)
1
,
pp. 153-172
Persistent link: https://www.econbiz.de/10012801848
Saved in:
87
Erfolgreiche Marketing-Kommunikation für numerische Produktattribute : wie die Objektivierung von Zahlen und Einheiten die Einstellung von Konsumenten beeinflusst
Galeczka, Julia Sarah
-
2022
Persistent link: https://www.econbiz.de/10012671044
Saved in:
88
When detailed information works better : comparison of three- and five-color/letter front-of-package nutrition labels
Werle, Carolina O. C.
;
Yamim, Amanda Pruski
;
Trendel, …
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10013256468
Saved in:
89
Salesforce
product
knowledge
in Islamic financial institutions : development and validation of measurement scale
Shinaj Valangattil Shamsudheen
;
Chowdhury, Mohammad …
- In:
Journal of Islamic marketing
13
(
2022
)
5
,
pp. 1033-1049
Persistent link: https://www.econbiz.de/10013278921
Saved in:
90
The influence of social media eWOM information on purchase intention
Leong, Choi-Meng
;
Loi, Alexa Min-Wei
;
Woon, Steve
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 145-157
Persistent link: https://www.econbiz.de/10013258523
Saved in:
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