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Search: subject:"product line"
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Subject
All
Brand extension
538
Markentransfer
538
Brand management
339
Markenführung
339
Consumer behaviour
332
Konsumentenverhalten
332
Brand image
262
Markenimage
262
Brand
106
Markenartikel
104
Fertigungsprogramm
90
Theorie
90
Theory
90
Master production schedule
69
Produktgestaltung
59
Product design
58
product line
48
Erfolgsfaktor
45
Preismanagement
42
Pricing strategy
42
Marketing management
41
Marketingmanagement
41
product line design
41
Success factor
40
Luxury goods
39
Luxusgüter
39
USA
38
United States
38
Deutschland
35
Germany
34
Product differentiation
33
Produktdifferenzierung
32
Brand extensions
30
brand extension
30
New product development
29
Beziehungsmarketing
27
Produktentwicklung
27
Relationship marketing
27
Advertising effects
24
Product quality
24
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All
Undetermined
301
Free
84
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Article
643
Book / Working Paper
159
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502
Aufsatz in Zeitschrift
502
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58
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58
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45
Thesis
28
Graue Literatur
23
Non-commercial literature
23
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22
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21
Reprint
12
Case study
9
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9
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6
research-article
4
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3
Sammelwerk
3
Aufsatzsammlung
2
Advisory report
1
Article
1
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1
Fallstudiensammlung
1
Gutachten
1
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1
conceptual-paper
1
review-article
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Language
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English
620
German
99
Undetermined
81
French
2
Author
All
Völckner, Franziska
12
Sattler, Henrik
11
Boisvert, Jean
10
Keller, Kevin Lane
10
Huber, Frank
7
Phau, Ian
6
Pina, José M.
6
Bravo, Rafael
5
Dens, Nathalie
5
Dwivedi, Abhishek
5
Hem, Leif E.
5
Merrilees, Bill
5
Meyer, Frederik
5
Milberg, Sandra J.
5
Moorthy, Sridhar
5
Park, C. Whan
5
Pelsmacker, Patrick de
5
Sichtmann, Christina
5
Walsh, Patrick
5
Wiedmann, Klaus-Peter
5
Anderson, Simon P.
4
Basov, Suren
4
Burmann, Christoph
4
Carbajal, Juan Carlos
4
Celik, Levent
4
Choi, Tsan-Ming
4
Echambadi, Raj
4
Ely, Jeffrey C.
4
Gürhan-Canli, Zeynep
4
Hennig-Thurau, Thorsten
4
Iversen, Nina M.
4
John, Deborah Roedder
4
Joshi, Yogesh V.
4
Lee, Eunkyu
4
Monga, Alokparna Basu
4
Ringle, Christian M.
4
Wong, Hartanto
4
Xiao, Tiaojun
4
Aaker, David A.
3
Andronikidis, Andreas
3
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Institution
All
Department of Economics, Faculty of Business and Economics
2
Springer Fachmedien Wiesbaden
2
BusinessVillage GmbH
1
C.E.P.R. Discussion Papers
1
Carleton University, Department of Economics
1
Center of Market Oriented Product and Production Management
1
Department of Agricultural and Resource Economics, University of Connecticut
1
Department of Economics, Oxford University
1
Département d'Économie et Sociologie Rurales, Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2)
1
Econometric Society
1
FOM-Hochschule für Oekonomie & Management / KCM KompetenzCentrum für Marketing & Medienwirtschaft
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Graduate School of Economics, Osaka University
1
Institut für Automobilwirtschaft und Industrielle Produktion
1
Institute of Business and Economic Research (IBER), Walter A. Haas School of Business
1
Instituto Valenciano de Investigaciones Económicas (IVIE)
1
Josef Eul Verlag GmbH
1
National Research University Higher School of Economics
1
Rationalisierungs-Kuratorium der Deutschen Wirtschaft / Ausschuss Typenbeschränkung
1
School of Economics, Kwansei Gakuin University
1
University of Virginia, Department of Economics
1
Universität Hannover / Institut für Marketing & Management
1
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
1
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Published in...
All
Journal of business research : JBR
28
The journal of brand management : an international journal
28
Marketing Science
26
The journal of product & brand management
21
Management Science
18
Psychology & marketing
17
European journal of marketing : EJM
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Journal of the Academy of Marketing Science
11
Brand management ; Vol. 3
10
Journal of marketing
10
European journal of operational research : EJOR
9
International journal of production research
9
Journal of retailing and consumer services
8
International journal of production economics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
SpringerLink / Bücher
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Marketing letters : a journal of research in marketing
6
Production and operations management : an international journal of the Production and Operations Management Society
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
IEEE transactions on engineering management : EM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of retailing
5
Research
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Manufacturing & service operations management : M & SOM
4
Omega : the international journal of management science
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
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Source
All
ECONIS (ZBW)
696
RePEc
85
USB Cologne (EcoSocSci)
8
Other ZBW resources
7
BASE
4
EconStor
2
Showing
51
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802
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51
Robust
product
line
design by protecting the downside while minding the upside
Wang, Tan
;
Gutierrez, Genaro J.
- In:
Production and operations management : the flagship …
31
(
2022
)
1
,
pp. 194-217
Persistent link: https://www.econbiz.de/10013163843
Saved in:
52
Effects of on-demand product adjustments on firm's pricing and product strategies
Jiang, Baojun
;
Shi, Hongyan
;
Zou, Tianxin
- In:
Production and operations management : the flagship …
31
(
2022
)
3
,
pp. 1252-1270
Persistent link: https://www.econbiz.de/10013164085
Saved in:
53
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Saved in:
54
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
55
How social communications affect
product
line
design in the platform economy
Ji, Xiang
;
Li, Guo
;
Sethi, Suresh P.
- In:
International journal of production research
60
(
2022
)
2
,
pp. 686-703
Persistent link: https://www.econbiz.de/10012873204
Saved in:
56
On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Choi, Kyu Ha
;
Ellis, Dana
;
Leopkey, Becca
;
Byun, Jinsu
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012990281
Saved in:
57
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
58
Luxury brand extensions and perceived luxury : insights from the Australian market
Stegemann, Nicole
;
Denize, Sara
- In:
The Oxford handbook of luxury business
,
(pp. 249-271)
.
2022
Persistent link: https://www.econbiz.de/10013273936
Saved in:
59
Clonal selection algorithms for optimal
product
line
design : a comparative study
Pantourakis, Michail
;
Tsafarakis, Stelios
;
Zervoudakis, …
- In:
European journal of operational research : EJOR
298
(
2022
)
2
,
pp. 585-595
Persistent link: https://www.econbiz.de/10013206876
Saved in:
60
Brand extension and channel structure : an analysis of the effects of social influence
Song, Haiqing
;
Duan, Housheng
;
Deng, Sijing
;
Xu, Jiayan
- In:
Omega : the international journal of management science
110
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013207729
Saved in:
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