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Search: subject:"product packaging"
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Consumer behaviour
19
Konsumentenverhalten
18
product packaging
11
Product packaging
9
Packaging
7
Verpackung
7
Product design
5
Produktgestaltung
5
Brand image
4
Brand management
4
Food
4
Lebensmittel
4
Markenführung
4
Markenimage
4
Brand
3
Branding
3
Eco-label
3
Markenartikel
3
Nachhaltigkeit
3
Product information
3
Product labelling
3
Productivity
3
Produktinformation
3
Produktivität
3
Schweden
3
Sustainability
3
Sustainable product
3
Sweden
3
Umweltzeichen
3
Warenkennzeichnung
3
sustainability
3
Öko-Produkt
3
Age
2
Arbeitsproduktivität
2
Brand preference
2
Breakfast cereals
2
Child consumers
2
Children
2
Design
2
Embodiment
2
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Undetermined
22
Free
2
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Article
28
Book / Working Paper
1
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Article in journal
23
Aufsatz in Zeitschrift
23
research-article
2
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English
27
Undetermined
2
Author
All
Charry, Karine
2
Hota, Monali
2
Schnurr, Benedikt
2
Schroll, Roland
2
Alisara Rungnontarat Charinsarn
1
Andersen, David F.
1
Andersen, Deborah Lines
1
Barratt, Daniel
1
Borgelink, Bianca
1
Borgelink, Bianca G. D.
1
Brigitte de Faultrier, Professor
1
Brown, Cheryl O.
1
Chwialkowska, Agnieszka
1
De Brabandere, Marloes
1
Depaula, Nicolau
1
Dolatabadi, Hossein Rezaie
1
Esmaelian, Majid
1
Fan, Yayun
1
Faraghian, Hamid
1
Feng, Jingjing
1
Fransen, Marieke
1
Fransen, Marieke L.
1
Ghaffar, Abdul
1
Grewal, Dhruv
1
Gröppel-Klein, Andrea
1
Hrdinova, Jana
1
Huang, Chenhan
1
Hudders, Liselot
1
Indoria, Vikas
1
Ischen, Carolin
1
Islam, Tahir
1
Jain, Vinamra
1
Jarman, Holly
1
John, Joby
1
Karki, Reshma
1
Khan, Huda
1
Khandelwal, Manvi
1
Kinard, Brian R.
1
Kincl, Tomas
1
Kirsch, Kenya-Maria
1
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Published in...
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International journal of product development : IJPD
3
International Journal of Retail & Distribution Management
2
International journal of retail & distribution management
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
International Journal of Business Administration
1
International Journal of Public Administration in the Digital Age (IJPADA)
1
International journal of export marketing : IJExportM
1
International journal of public sector performance management : IJPSPM
1
International journal of services and operations management : IJSOM
1
Journal of business ethics : JOBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Marketing : ZFP ; journal of research and management
1
Marketing Letters
1
Marketing letters : a journal of research in marketing
1
Nepalese journal of economics : a publication of Uniglobe College
1
Springer eBook Collection
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
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ECONIS (ZBW)
24
Other ZBW resources
3
RePEc
2
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29
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date (oldest first)
1
Seen as green? : assessing the salience and greenness of environmentally friendly packaging cues
Ischen, Carolin
;
Meijers, Marijn H. C.
;
Vandeberg, Lisa
; …
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10013163064
Saved in:
2
Contrast enhancement method for
product
packaging
colour images based on machine vision
Huang, Chenhan
;
Zhu, Jing
- In:
International journal of product development : IJPD
28
(
2024
)
3
,
pp. 165-183
Persistent link: https://www.econbiz.de/10015065308
Saved in:
3
Colour offset compensation method of
product
packaging
image based on colour difference interpolation
Lan, Zhao
- In:
International journal of product development : IJPD
28
(
2024
)
1/2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10015065251
Saved in:
4
Fuzzy edge detection method of
product
packaging
image based on Kalman filter
Xing, Ruifang
;
Feng, Jingjing
;
Fan, Yayun
- In:
International journal of product development : IJPD
28
(
2024
)
1/2
,
pp. 47-59
Persistent link: https://www.econbiz.de/10015065265
Saved in:
5
Symbolically simple : how simple packaging design influences willingness to pay for consumable products
Ton, Lan, Anh N.
;
Smith, Rosanna K.
;
Sevilla, Julio
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10014582904
Saved in:
6
Design of cues on supply chain encryption through blockchain technology and animal welfare compliance on meat
product
packaging
Gröppel-Klein, Andrea
;
Kirsch, Kenya-Maria
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 38-52
Persistent link: https://www.econbiz.de/10014340547
Saved in:
7
Does "chicken soup for the soul" on the
product
packaging
work? : the mediating role of perceived warmth and self-brand connection
Ma, Jianan
;
Li, Fangxuan
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239849
Saved in:
8
A sustainable retailer's journey to sustainable practices : prioritizing the customer and the planet
Ghaffar, Abdul
;
Islam, Tahir
;
Khan, Huda
;
Kincl, Tomas
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364468
Saved in:
9
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
10
Exploring relationship among semiotic
product
packaging
, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market
Shukla, Mahima
;
Misra, Richa
;
Singh, Deepak
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 249-265
Persistent link: https://www.econbiz.de/10013553050
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