Seen as green? : assessing the salience and greenness of environmentally friendly packaging cues
Year of publication: |
2022
|
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Authors: | Ischen, Carolin ; Meijers, Marijn H. C. ; Vandeberg, Lisa ; Smit, Edith G. |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 28.2022, 1, p. 31-48
|
Subject: | eco-labeling | environmental friendliness | green consumerism | mouse tracking | Product packaging | sustainability | Schweden | Sweden | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Verpackung | Packaging | Öko-Marketing | Green marketing | Umweltzeichen | Eco-label | Online-Handel | Online retailing | Umweltbewusstsein | Environmental consciousness |
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