Search Results - subject:"product success"

Strategic imperatives for new product success : an internal stakeholder perspective

Sahi, Gurjeet Kaur; Mahajan, Rupali; Jones, Paul - In: Journal of innovation & knowledge : JIK 9 (2024) 1, pp. 1-14

Purpose Due to a high failure rate of new products, there is an urgent need to probe the drivers of new product success … orientation and entrepreneurial orientation (external focus) on new product success and investigates the mediating and moderating … synergistic effects of market and entrepreneurial orientation on new product success and also confirm the partial mediation of …

Persistent link: https://www.econbiz.de/10014507115

Greening the business : how ambidextrous companies succeed in green innovation through to sustainable development

Cancela, Beatriz Lopes; Coelho, Arnaldo; Neves, … - In: Business strategy and the environment 32 (2023) 6, pp. 3073-3087

Persistent link: https://www.econbiz.de/10014369690

Environmental corporate social responsibility and green dynamic capability : the moderating role of slack resources

Saleem, Shaham; Bashir, Hafsa - In: Corporate social responsibility and environmental management 31 (2024) 4, pp. 3379-3394

Persistent link: https://www.econbiz.de/10014631907

Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success

Borah, Prasad Siba; Dogbe, Courage Simon Kofi; Pomegbe, … - In: European journal of innovation management 26 (2023) 2, pp. 364-385

Persistent link: https://www.econbiz.de/10014231537

Competitive imitation strategy for new product-market success

Min, Sungwook; Kim, Namwoon - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 112-123

Persistent link: https://www.econbiz.de/10014252789

Dynamic capabilities in new product development : the role of operational capabilities

Kunanoppadol, Jarut; Igel, Barbara - In: Journal of strategy and management 16 (2023) 3, pp. 592-608

Persistent link: https://www.econbiz.de/10014316431

Customer-centered data power : sensing and responding capability in big data analytics

Tseng, Hsiao-Ting - In: Journal of business research : JBR 158 (2023), pp. 1-7

Persistent link: https://www.econbiz.de/10014281085

Exploring institutional pressures, firm green slack, green product innovation and green new product success : evidence from Taiwan's high-tech industries

Huang, Yi-Chun; Chen, Chih Ta - In: Technological forecasting & social change : an … 174 (2022), pp. 1-16

Persistent link: https://www.econbiz.de/10013204880

Mediating role of green marketing orientation in stakeholder risk and new product success relationship among European multinational enterprises in Ghana

Borah, Prasad Siba; Pomegbe, Wisdom Wise Kwabla; Dogbe, … - In: Society and business review 17 (2022) 4, pp. 485-505

Persistent link: https://www.econbiz.de/10013454474

Customer agility and big data analytics in new product context

Tseng, Hsiao-Ting; Aghaali, Niloofar; Hajli, Nick - In: Technological forecasting & social change : an … 180 (2022), pp. 1-7

Persistent link: https://www.econbiz.de/10013428852