Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success
Prasad Siba Borah, Courage Simon Kofi Dogbe, Wisdom Wise Kwabla Pomegbe and Bylon Abeeku Bamfo and Lawrence Kwabena Hornuvo
Year of publication: |
2023
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Authors: | Borah, Prasad Siba ; Dogbe, Courage Simon Kofi ; Pomegbe, Wisdom Wise Kwabla ; Bamfo, Bylon Abeeku ; Hornuvo, Lawrence Kwabena |
Published in: |
European journal of innovation management. - Bingley : Emerald, ISSN 1758-7115, ZDB-ID 2028189-4. - Vol. 26.2023, 2, p. 364-385
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Subject: | Green brand positioning | Green innovation capability | Green knowledge acquisition | Green market orientation | Manufacturing | New product success | Innovation | Öko-Produkt | Sustainable product | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Öko-Marketing | Green marketing | Umweltmanagement | Environmental management | Innovationsmanagement | Innovation management | Markenführung | Brand management | Erfolgsfaktor | Success factor | Umweltbewusstsein | Environmental consciousness | Markenimage | Brand image |
Saved in:
Online Resource