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advertising models
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differential games
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Optimal Pricing and Advertising Policies for New Product Oligopoly Models
Thompson, Gerald L.
;
Teng, Jinn-Tsair
- In:
Marketing Science
3
(
1984
)
2
,
pp. 148-168
advertising models, as well as the
production
learning
curve
model and an exponential demand function. The problem of …
Persistent link: https://www.econbiz.de/10008787935
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