Optimal Pricing and Advertising Policies for New Product Oligopoly Models
Year of publication: |
1984
|
---|---|
Authors: | Thompson, Gerald L. ; Teng, Jinn-Tsair |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 3.1984, 2, p. 148-168
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | oligopoly | control theory | advertising models | production learning curve | differential games |
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