Search Results - subject:"promotion"

Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption

Greenland, Steven J.; Gill, Robert; Moss, Simon; Low, David - In: Journal of strategic marketing 32 (2024) 2, pp. 187-202

Persistent link: https://www.econbiz.de/10014553153

Live shopping promotions : which categories should a retailer discount to shoppers already in the store?

Wamsler, Julia; Vuckovac, Denis; Natter, Martin; Ilic, … - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 135-174

Persistent link: https://www.econbiz.de/10014519164

Final price neglect in multi-product promotions : how non-integrated price reductions promote higher-priced products

Jia, He; Huang, Yunhui; Zhang, Qiang; Shi, Zhengyu; … - In: Journal of consumer research : JCR ; an … 50 (2024) 6, pp. 1097-1116

Persistent link: https://www.econbiz.de/10014526262

Impact of sales promotion on consumer buying behavior in the apparel industry

Mishra, Manish; Kushwaha, Rohit; Gupta, Nimit - In: Cogent business & management 11 (2024) 1, pp. 1-15

Sales promotion is a common marketing approach used in the clothing industry to attract customers and increase sales … investigates several sales promotion tactics to attract consumers that can influence consumer decisions in the apparel business …

Persistent link: https://www.econbiz.de/10014530242

Decomposing cross-channel advertising support of retailer price promotions

Maier, Erik; Dost, Florian - In: Journal of retailing 100 (2024) 3, pp. 362-381

Persistent link: https://www.econbiz.de/10015065321

Digital signage for promoting price discounts : first insights into customer spending on distant and nearby discounted products

Nanni, Anastasia; Ordanini, Andrea - In: Journal of retailing 100 (2024) 2, pp. 186-198

Persistent link: https://www.econbiz.de/10015065152

Multi-period ordering decisions in the presence of retail promotions

Perera, H. Niles; Fahimnia, Behnam - In: European journal of operational research : EJOR 319 (2024) 3, pp. 763-776

Persistent link: https://www.econbiz.de/10015085011

To hesitate or not to hesitate : can popularity cues minimize the hesitation to checkout in e-commerce?

Wang, Siqi; Lim Xin Jean; Luo, Xi; Hwa, Jacky Cheah Jun - In: Journal of retailing and consumer services 78 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10015085007

Influencer marketing in the promotion of cities and regions

Pettersen-Sobczyk, Monika - In: European research studies 26 (2023) 4, pp. 35-43

Persistent link: https://www.econbiz.de/10014531852

Discriminatory trade promotions in consumer search markets

Janssen, Maarten C. W.; Reshidi, Edona - In: Marketing science 42 (2023) 2, pp. 401-422

Persistent link: https://www.econbiz.de/10014317109

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