PREDA, OANA; FURDUI, IULIA - In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA (2009)
SME’s are actually driving Romanian economy, especially after the European Union integration, but the risk of failure is obvious due to the lack of openness to the modern times. SME’s need to upgrade their competitiveness and their knowledge about online marketing and the complexity of the...