Search Results - subject:"proximity marketing"

Lin, Marta Yuan-Chen; Nguyen, Tessa Tien; Cheng, Edward … - In: Journal of business research : JBR 141 (2022), pp. 151-162

Persistent link: https://www.econbiz.de/10013167965

D'Auria, Anna; Russo Spena, Tiziana; Bifulco, Francesco - In: Digital transformation in the cultural heritage sector …, (pp. 161-180). 2021

Persistent link: https://www.econbiz.de/10012612660

D'Auria, Anna; Tregua, Marco - In: International journal of technology marketing : IJTMkt 15 (2021) 1, pp. 26-47

Persistent link: https://www.econbiz.de/10012613770

Margulis, Anna; Levesque, Nataly; Boeck, Harold - In: International journal of technology marketing : IJTMkt 13 (2019) 3/4, pp. 401-427

Persistent link: https://www.econbiz.de/10012209492

Lazaris, Chris; Vrechopoulos, Adam; Doukidis, Georgios I. - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 389-416

Persistent link: https://www.econbiz.de/10011862048

Willems, Kim; Brengman, Malaika; Van de Sanden, Stephanie - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 910-927

Persistent link: https://www.econbiz.de/10011775744

Inman, J. Jeffrey; Nikolova, Hristina - In: Journal of retailing 93 (2017) 1, pp. 7-28

Persistent link: https://www.econbiz.de/10011704674

Willems, Kim; Brengman, Malaika; van de Sanden, Stephanie - In: International Journal of Retail & Distribution Management 45 (2017) 7/8, pp. 910-927

paper is to determine appropriate location-based content for in-store proximity marketing. Design/methodology/approach A …

Persistent link: https://www.econbiz.de/10014804783