In-store proximity marketing : experimenting with digital point-of-sales communication
Year of publication: |
2017
|
---|---|
Authors: | Willems, Kim ; Brengman, Malaika ; Van de Sanden, Stephanie |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 45.2017, 7/8, p. 910-927
|
Subject: | Experiment | Digital signage | In-store proximity marketing | Narrowcasting | Temporal construal level theory |
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