Negara, Danes Jaya; Mantikei, Bambang; Christa, Usup Riassy - In: Contemporary Economics 14 (2020) 4, pp. 428-443
performance (FP). The purpose was to examine the psychological effect of brand image and brand reputation on sustainable FP of … logistics companies. Results of the study highlighted that brand image and brand reputation has significant psychological effect … psychological effect which has contribution to decrease or increase the sustainable FP. Moreover, goodwill also has important role …