Haigh, Michel M.; Brubaker, Pamela; Whiteside, Erin - In: Corporate Communications: An International Journal 18 (2013) 1, pp. 52-69
responsibility, attitudes, and purchase intent. Design/methodology/approach – For Study 1, a content analysis examined the types of …, perceptions of the organization‐public relationship, corporate social responsibility, and purchase intent. A week later … stakeholders' perceptions of the organization‐public relationship, corporate social responsibility, and purchase intent. The …