Palacios, Patricia; Rosado, Herlin; Tolentino, Leddy; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 2, pp. 387-395
The objective of the research was to determine the factors of consumer behavior that influence the purchase process of … influence on the purchase process, however, some factors show a greater impact in the study. … structural equations show that social factors and psychological factors of consumer behavior significantly influence the purchase …