What creates trust and who gets loyalty in social commerce?
Year of publication: |
2019
|
---|---|
Authors: | Yeon, Jewoo ; Park, Inyoung ; Lee, Daeho |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 50.2019, p. 138-144
|
Subject: | S-commerce | Online purchase process | Social network service | Word of mouth | Heuristic factor | Systematic factor | Virales Marketing | Viral marketing | Social Web | Social web | Vertrauen | Confidence | Soziales Netzwerk | Social network | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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